Why Read The Cluetrain Manifesto?

The following is the email sent on May 22, 2008 to tk-all introducing The Cluetrain Manifesto:

Good afternoon/evening all!

We are hoping that Tacit Reads will become an important part of our lives at Tacit. Here’s why. At Tacit we have a culture of sharing and learning that we want to continue to cultivate. But as we grow it is going to be harder and harder to have an environment where these things just happen spontaneously across the company. So with that in mind, we need to put some lightweight structures in place to continue the momentum of our sharing and learning. That is where Tacit Reads comes in.

So why are we starting with The Cluetrain Manifesto? There are two answers to that. First of all, it’s important to recognize that we are not just a software development company. We are consultants and therefore we are often expected to consult our clients. With our business mostly revolving around the web we need to understand the fundamentals of web business development perspective and to also be aware of trends in the web space. The Cluetrain Manifesto will definitely help there.

But the second reason for selecting The Cluetrain Manifesto is more important than the first. A couple of weeks ago I asked Chris to recommend a book for me to read that was influential is his understanding of the web and was responsible for his motivation in starting Tacit. This was the book that Chris unhesitatingly recommended. As you may have seen today in Tacit Talk, Chris is very knowledgeable in this domain and he has a lot of passion for it. It’s what drives this company.

We will also be asking Manish and Scott for similar Tacit Reads recommendations so we can all get a balanced view of the passions that our company is founded on.

So with that in mind, I hope that you all get on board the train…the Cluetrain that is, and encourage others in your offices to participate.

Thanks!

Azita, Jay and Tom
Teaming on Tacit Reads